Lancôme, Tom Bradley Int’l Airport, Los Angeles
For the Launch of a fragrance, L'Oreal asked us to partner to create a Luxe-Pop-Up Shop. The outpost incorporated the most advanced technology available for an enhanced Retail Experience. We incorporated the first ever manufactured "see-through" video monitor that we turned to a vertical format to fashion into the actual shape of the bottle. Also employed were lift-and-learn monitors with electronic "eyes" and cameras that were able to track customer interaction with the shop for data collection for back-end analysis. The project also required us to source and use new materials, finishes and manufacturing techniques. Lastly, installing any project within an Airport requires special skills and knowledge that Synergy has gleaned over years of working within the Travel Retail Environment. Please check out our media coverage here.